By Elie

The highly-vocal campaign against Christine Quinn for Mayor just jumpstarted with some guerrilla marketing tactics. Riding an M train the other day, this plastic cigar was seated beside us on the blue bench. The label ring itself displays the apt name for this opposition movement – “Anybody But Quinn” – and is accompanied by a flyer of same.

“Anybody But Quinn” is actually a subset of the political committee called New York City is Not for Sale(“NYCN4S”), launched to encourage “progressive New Yorkers to vote for anyone in the 2013 Mayoral race but Christine Quinn.” Here’s more about their mission form the website:

New York City is Not For Sale 2013 (NYCN4S 2013) was founded by three prominent New Yorkers: CWA 1180 President Arthur Cheliotes, NYCLASS President Steve Nislick, and Political Activist Wendy Neu. With backgrounds that span the labor, real estate and business industries the founders came together with a mission to impact the outcome of the mayor’s race – with a specific goal of ensuring mayoral candidate Quinn is not elected. The Political Committee was formed around the founders’ combined opinion that New York City will be better off without Speaker Quinn as Mayor. Her record on living wage, paid sick leave, term limits, lack of support for animal rights and animal welfare, combined with her reputation for siding with the rich and powerful to advance her own political aspirations, makes it clear that as mayor, Quinn would only continue to appease special interests that do not have the well-being of all New Yorkers in mind. In order to get their message out NYCN4S 2013 began funding independent expenditures in the New York City Mayoral race to launch a multimedia campaign that seeks to inform voters of Speaker Quinn’s background and encourages them to vote for any candidate but her.

What do you think, effective or not?

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